Jordan Brand

Basic information

Country: United States
Founded: 1997
Category: Footwear / Clothing / Accessories / Lifestyle products

Overview

Jordan Brand, built around the legacy of basketball player Michael Jordan, is a U.S.-origin brand launched by NIKE, Inc. in 1997 (a division within NIKE). With the Jumpman logo as its emblem, it offers footwear, apparel, and accessories, primarily shoes, across both performance and lifestyle categories.

Concept

A premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan.

Tagline

BECOME LEGENDARY.

Parent brands

Nike 1964

Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its relationship with Michael Jordan. Expanding from basketball performance products centered on Air Jordan into areas including lifestyle, apparel, accessories, golf, and football, it uses Jumpman as a shared brand symbol. While existing alongside Nike’s own basketball category, it is distinguished by placing the competitive achievements and cultural narrative of a particular athlete at the foundation of the brand as a whole, and oversees the Jordan series as its core franchise.

An independent brand division centered on Michael Jordan