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NOCTA

Basic information

Country
United States
Founded
2020

Overview

NOCTA is a sub-label announced in 2020 by Canadian artist Drake and Nike. Guided by “NOCTA, a collection for the collective,” it offers apparel, footwear, and accessories that emphasize functionality and comfort for people on the move. It presents sport-inspired elements as everyday uniforms and gives Nike staples a contemporary update.

Concept

The form-fitting apparel nods to sport, but is rooted in and inspired by those who roam the streets, those who are on the go and want functional, comfortable and elevated everyday essentials.

Tagline

NOCTA, a collection for the collective

Parent brands

  • Nike 1964

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that develops apparel and footwear from Drake’s perspective, drawing on Nike’s sports technology and production infrastructure. Unlike Nike’s sport-specific performance lines or Nike Sportswear’s general lifestyle offering, it focuses on functional everyday wear associated with movement, nighttime activity, and music culture. It is not a brand focused on a particular sport or specialist field, like Jordan Brand or Nike SB; instead, it extends Nike’s sporting heritage into other cultural spheres through ongoing collaborations with an artist.

    An artist-led collaborative lifestyle line