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Nike Sportswear
Basic information
- Country
- United States
- Founded
- 2008
Overview
Nike Sportswear is a product line developed by U.S.-based NIKE, Inc. that connects sport and lifestyle. Launched on August 8, 2008, it offers footwear and apparel that remix and improve iconic designs with new technology, centered on a passion for sport. Design roles such as Footwear Material Designer are responsible for the line. Nike was founded in 1964 by Phil Knight and Bill Bowerman. For Fall/Winter 2011, it adopted “Always On,” reflecting a lifestyle centered on sport both on and off the pitch.
Concept
Always On
Parent brands
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Nike 1964
Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike has developed for athletic use into everyday wardrobes. Rather than focusing primarily on clearly defined athletic performance like Nike Running and Nike Training, it organizes sports-derived designs into forms suited to everyday life through T-shirts, fleece, trackwear, sneakers, and other items. In contrast to Nike Pro’s functional innerwear line and the lines specializing in individual sports, it serves to expand brand awareness and points of contact with products among a broad range of people, including men, women, and children.
A lifestyle line that extends sports assets into everyday wear