VANS

Country

United States

Founded

1966

Category

Footwear / Clothing / Bags / Accessories

VANS is a footwear, apparel, and accessories brand under VF Corporation, founded as The Van Doren Rubber Company on March 16, 1966, in Anaheim, California, USA, by Paul Van Doren, Jim Van Doren, and others. Centered on skateboarding, it offers products rooted in action sports, art, music, and street culture, supporting creative self-expression in youth culture in the spirit of “Off The Wall.”

The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

Off The Wall- Since 1966.

• Vans Vault 2003

  Vans Vault (Vault by Vans) was launched in 2003 as a premium sub-line specializing in reissues from Vans’ archives and limited collaborations with external brands and boutiques. Through reinterpretations using original constructions such as LX specifications and high-quality materials, it has been offered in limited releases through selected retail partners and specialty stores. At the end of 2023, this product chapter came to an end, and many of its projects and distribution were reorganized under OTW by Vans.

  A premium segment focused on archival reissues and limited collaborations

• OTW by Vans 2023

  OTW by Vans is the highest-tier line intended to redefine the parent brand Vans’ “Off The Wall” spirit through product development and brand experiences. It collaborates with cultural leaders in areas such as art, design, music, and skateboarding, and offers experimental products featuring material and structural innovations, as well as limited collaborations. It is distributed through a dedicated e-commerce experience and a select group of wholesale partners, with a premium, concept-driven positioning distinct from the core line and mass-market collections. It was reorganized in a way that took over the activities of Vault by Vans.

  The highest-tier line focused on collaborations and experimentation