K Swiss

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Overview

K-Swiss is an American tennis brand founded in California in 1966 by Swiss-born art and design brothers Ernie and Arnie Brunner. It began with highly supportive shoes inspired by leather ski boots and introduced the world’s first all-leather tennis shoe, the “Classic.” Today, it focuses on tennis while also offering products for pickleball, padel, and apparel.

Concept

K-Swiss' modern brand mission is to outfit and inspire the next generation of entrepreneurs.

K Swiss characteristics

K Swiss: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of K Swiss

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of K Swiss relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about K Swiss

Country of origin, founding year, categories and parent brands.

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