OTW by Vans

Country

United States

Founded

2023

Category

Footwear / Clothing / Accessories

OTW by Vans, the top-tier category (sub-line) introduced in 2023 by Vans, which originated in California, USA, was conceived under the creative direction of Ian Ginoza. It integrates the “most elevated” product expression and brand experience across footwear, apparel, and accessories. It is developed in connection with the cultures of art, design, music, and skateboarding, with collaborative product development at its core.

A platform for pushing boundaries and challenging conventions, OTW by Vans channels its skateboarding origins to drive a distinct and unique point of view.

• VANS 1966

  OTW by Vans is the highest-tier line intended to redefine the parent brand Vans’ “Off The Wall” spirit through product development and brand experiences. It collaborates with cultural leaders in areas such as art, design, music, and skateboarding, and offers experimental products featuring material and structural innovations, as well as limited collaborations. It is distributed through a dedicated e-commerce experience and a select group of wholesale partners, with a premium, concept-driven positioning distinct from the core line and mass-market collections. It was reorganized in a way that took over the activities of Vault by Vans.

  The highest-tier line focused on collaborations and experimentation