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Nike SB

Basic information

Country
United States
Founded
2002

Overview

NIKE SB is a product line for skateboarding by the US sports brand NIKE. Introduced as the “SB” brand in 2002, it offers apparel and related gear, centered on skate shoes. Product development is based on collaboration between the design team and riders, with a focus on meeting the demands of skateboarding.

Parent brands

  • Nike 1964

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skateboarding market. Building on the cushioning and material technologies developed for regular Nike footwear, it incorporates designs suited to skateboarding-specific landings, board control, and durability, and offers shoes, apparel, and team-related products. Unlike general sports categories such as Nike Running and Nike Basketball, it is positioned as a highly specialized line centered on skaters, skate shops, and skate culture.

    A specialized performance line focused on skateboarding