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Crocs

Basic information

Country
United States
Founded
2002
Category
Footwear / Accessories

Overview

Crocs is a footwear brand launched in Colorado, U.S., in 2002 by Scott Seamans, Lyndon “Duke” Hanson, George Boedecker Jr., and others. Centered on lightweight, cushioned clogs made from its proprietary Croslite material, the brand offers sandals, slides, work footwear, charms (Jibbitz), and other products, and sells globally with comfort and practicality as its focus.

Tagline

Come As You Are

Sub-brands

  • Crocs Littles 2010

    A Crocs derivative line targeting sizes for infants and toddlers (Infant). It is offered under product names such as “Infant Crocs Littles™ …” and retains the design of the Classic Clog and Crocs’ material characteristics while being sized for small feet. It serves as an entry point for the youngest age group within the kids category.

    An entry line specializing in infant sizes

  • Crocs at Work 2017

    A Crocs line developed for occupational use. Explicitly identified on products as “Crocs at Work™,” it incorporates designs intended for settings such as food service, healthcare, and hospitality (for example, slip-resistant outsoles, stain protection, and features designed for prolonged wear). It positions the brand’s comfort in relation to the safety and functionality required for work.

    A slip-resistant work line for long shifts

  • Crocs LiteRide 2018

    A derivative line (collection) centered on LiteRide™ foam, introduced in 2018. It emphasizes material properties distinct from those of Classic Croslite™, and is offered in multiple silhouettes, including clogs, slides, and sandals. Compared with an assortment centered on classic clogs, it is positioned as a performance-oriented collection for more sporty uses and aesthetics.

    A performance-oriented line centered on LiteRide foam

  • Reviva by Crocs 2019

    Announced in 2019, this offshoot line is centered on comfort technology that incorporates “air bubbles” into the footbed. Focusing on lightweight styles such as sandals, flip-flops, and slides, it adds an option that foregrounds the feel underfoot, distinct from the classic clog styles, and serves to broaden Crocs’ comfort offering.

    Air-bubble-footbed line