H&M is a fashion retail brand founded in 1947 by Erling Persson in Västerås, Sweden, as a women’s clothing store called “Hennes.” In addition to womenswear, men...
Trends & youth culture
Sporty & sportswear
Minimal & basics
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from Old Navy
H&M shows a stronger emphasis on Trends & youth culture.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from Old Navy
Gramicci shows a stronger emphasis on Outdoor & functional.
Gap is a casual apparel brand founded in 1969 by Don and Doris Fisher in San Francisco, California, United States. Centered on denim, it offers essentials such...
Minimal & basics
Polished & dressy
Trends & youth culture
Shared traits
The brands share refined everyday staples and womenswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Sporty & sportswear.
Hanes is an apparel brand founded by John Wesley Hanes in 1901 in Winston-Salem, North Carolina, United States. It sells basic products with a focus on comfort...
Minimal & basics
Polished & dressy
Sporty & sportswear
Shared traits
The brands share refined everyday staples and womenswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Decoration & playfulness.
Hanes shows a stronger emphasis on Minimal & basics.
Under Armour was founded by Kevin Plank in Washington, D.C., USA, in 1996 and is currently headquartered in Baltimore, Maryland. It is a sports performance bran...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share concept-driven design and menswear.
Differences from Old Navy
Under Armour shows a stronger emphasis on Sporty & sportswear.
Under Armour shows a stronger emphasis on Outdoor & functional.
Aoyama Clothes is a chain of specialty stores for businesswear, based on Aoyama Shoji, which founder Goro Aoyama established in 1964 in Fuchu, Hiroshima Prefect...
Polished & dressy
Minimal & basics
Outdoor & functional
Shared traits
The brands share refined everyday staples and womenswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Sporty & sportswear.
Old Navy shows a stronger emphasis on Trends & youth culture.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from Old Navy
K-Way shows a stronger emphasis on Outdoor & functional.
Old Navy shows a stronger emphasis on Sporty & sportswear.
PEACEBIRD is a fashion brand founded in 1996 in Ningbo, Zhejiang Province, China, by Zhang Jiangping. As a customer-centric apparel retailer, it focuses primari...
Trends & youth culture
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and womenswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Sporty & sportswear.
Peacebird shows a stronger emphasis on Trends & youth culture.
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells...
Trends & youth culture
Polished & dressy
Minimal & basics
Shared traits
The brands share womenswear and menswear.
Differences from Old Navy
GU shows a stronger emphasis on Trends & youth culture.
Old Navy shows a stronger emphasis on Sporty & sportswear.
GUNZE is a Japanese corporate brand founded by Tsurukichi Hatano in Ayabe, Kyoto, in 1896. Originally a raw silk manufacturer, it now operates in four areas: ap...
Minimal & basics
Polished & dressy
Outdoor & functional
Shared traits
The brands share refined everyday staples and menswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Sporty & sportswear.
Old Navy shows a stronger emphasis on Trends & youth culture.
Dickies is a workwear brand founded in 1922 in Fort Worth, Texas, USA, by C.N. Williamson and E.E. “Colonel” Dickie. Starting with bib overalls, it offers workw...
Streetwear
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and menswear.
Differences from Old Navy
Dickies shows a stronger emphasis on Streetwear.
Old Navy shows a stronger emphasis on Sporty & sportswear.
DANTON is a French workwear brand founded in 1931 by Gabriel Danton and his sister in Châtres-sur-Cher, central France. It was registered as a trademark under t...
Polished & dressy
Minimal & basics
Outdoor & functional
Shared traits
The brands share refined everyday staples and menswear.
Differences from Old Navy
Old Navy shows a stronger emphasis on Sporty & sportswear.
Old Navy shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.