Gramicci

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Overview

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Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collections on pants developed from its first climbing shorts, with a gusseted crotch that allows 180-degree leg movement and a one-hand-adjustable webbing belt as signature features. Now based in Japan, the brand continues to make functional clothing while expanding its following in Tokyo’s street scene.

Concept

Since 1982, it has continued to make functional clothing for life in the great outdoors.

Gramicci characteristics

Gramicci: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Gramicci

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Gramicci relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2018.06.27

FREAK'S STORE

An exclusive FREAK’S STORE design based on GRAMICCI climbing pants. It incorporated features focused on water repellency, stretch, and a cool-touch feel, and was offered in full-length pants and shorts.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Gramicci

Country of origin, founding year, categories and parent brands.

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