Tagline
NOT A JUST BRAND.... IT'S A LIFESTYLE.
BAD BOY is an alternative sports lifestyle brand founded in 1982 in San Diego, California, USA. It supports athletes and events in action sports such as surfing, skateboarding, and motocross, and has expanded into combat sports by sponsoring Brazilian jiu-jitsu and MMA champions. The brand offers high-quality apparel and gear for training, performance, and everyday life, and delivers products across six continents.
Concept
BOLD,INDEPENDENT & CONFIDENT / TREND LEADERS, NOT FOLLOWERS / LIVE TO PUSH THE BOUNDARIES / STRONG PERSONAL STYLE / GREAT QUALITY & VALUE