Tagline
Designer underwear for all. Instantly recognizable waistband
Calvin Klein Underwear is the American underwear line of Calvin Klein. Calvin Klein was founded in New York in 1968 by Calvin Klein and Barry K. Schwartz, and began a full-scale expansion into underwear in 1982. The line focuses on men's and women's underwear and loungewear, with its logo waistband as a signature. Against the backdrop of the parent brand's “minimalist and sensual aesthetic,” it gained international recognition through advertising campaigns from the 1980s onward and continues commercial operations around the world.
Concept
the brand's minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression.