Tagline
Be Original Stay Cool
Cool Shoe is a footwear brand rooted in beach culture, established in San Clemente, California, USA, in 1982. It places surfing and action sports at the heart of its brand DNA and offers sandals, shoes, slippers, and accessories, including thong sandals such as the “Original.” Its official introduction emphasizes freedom of expression and originality. According to a company profile by an industry association, it was acquired by a company in Biarritz in 1993 and continues to sell products through its official online shop.
Concept
Freedom of expression and originality.