Callaway

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Overview

Callaway is a golf brand founded in California, United States, in 1982 by entrepreneur Ely Reeves Callaway. Starting with golf clubs, it offers balls, apparel, accessories, and more. Its brand philosophy is “Demonstrably Superior & Pleasingly Different,” and it supports golfers across a broad range through technological innovation and product development. The Big Bertha driver, introduced in 1991, is one of the brand’s signature products.

Concept

Demonstrably Superior & Pleasingly Different

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2002
2002 Sub-brand
Callaway Apparel
Clothing

An apparel line focused on clothing for golf

An official apparel brand derived from Callaway’s golf equipment brand, focused primarily

An official apparel brand derived from Callaway’s golf equipment brand, focused primarily on clothing for golf. While Callaway itself centers on equipment such as clubs and balls, this line handles functional apparel and related clothing. Its apparel business is developed under a licensing agreement with Perry Ellis International, while in Japan and South Korea, Callaway owns and operates the brand. Unlike product lines in the equipment categories, it is positioned as the line responsible for the brand family’s clothing range.

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Activities and occasions

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