PEACEBIRD is a fashion brand founded in 1996 in Ningbo, Zhejiang Province, China, by Zhang Jiangping. As a customer-centric apparel retailer, it focuses primari...
Trends & youth culture
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and womenswear.
Differences from H&M
H&M shows a stronger emphasis on Sporty & sportswear.
H&M shows a stronger emphasis on Decoration & playfulness.
Perry Ellis is a fashion brand originating in the United States. It was founded in 1976, when designer Perry Ellis presented his first collection, “Portfolio.”...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and menswear.
Differences from H&M
H&M shows a stronger emphasis on Trends & youth culture.
Perry Ellis shows a stronger emphasis on Sporty & sportswear.
Old Navy is an apparel and accessories brand launched by Gap Inc. in California, USA, in 1994. It offers a broad range of casualwear and everyday essentials at...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from H&M
H&M shows a stronger emphasis on Trends & youth culture.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from H&M
K-Way shows a stronger emphasis on Outdoor & functional.
H&M shows a stronger emphasis on Trends & youth culture.
Champion is an athletic and sportswear brand founded in 1919 in Rochester, New York, by three members of the Feinbloom family as “Knickerbocker Knitting Mills.”...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share refined everyday staples and menswear.
Differences from H&M
Champion shows a stronger emphasis on Sporty & sportswear.
DANTON is a French workwear brand founded in 1931 by Gabriel Danton and his sister in Châtres-sur-Cher, central France. It was registered as a trademark under t...
Polished & dressy
Minimal & basics
Outdoor & functional
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from H&M
H&M shows a stronger emphasis on Trends & youth culture.
H&M shows a stronger emphasis on Sporty & sportswear.
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop...
Trends & youth culture
Outdoor & functional
Streetwear
Shared traits
The brands share refined everyday staples and menswear.
Differences from H&M
BEAMS shows a stronger emphasis on Outdoor & functional.
ZARA is a fashion brand under Inditex, founded in 1975 in A Coruña, Spain. It offers products primarily for women, men, and children, with a consistent focus on...
Trends & youth culture
Polished & dressy
Minimal & basics
Shared traits
The brands share womenswear and menswear.
Differences from H&M
H&M shows a stronger emphasis on Sporty & sportswear.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from H&M
Gramicci shows a stronger emphasis on Outdoor & functional.
Gap is a casual apparel brand founded in 1969 by Don and Doris Fisher in San Francisco, California, United States. Centered on denim, it offers essentials such...
Minimal & basics
Polished & dressy
Trends & youth culture
Shared traits
The brands share refined everyday staples and womenswear.
Differences from H&M
H&M shows a stronger emphasis on Trends & youth culture.
H&M shows a stronger emphasis on Sporty & sportswear.
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share concept-driven design.
Differences from H&M
FILA shows a stronger emphasis on Sporty & sportswear.
L.L.Bean is an outdoor retail brand founded in 1912 by Leon Leonwood Bean in Freeport, Maine, USA. Its main offerings include clothing, footwear, outdoor equipm...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and concept-driven design.
Differences from H&M
L.L.Bean shows a stronger emphasis on Outdoor & functional.
H&M shows a stronger emphasis on Trends & youth culture.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.