Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from K-Way
Fjällräven shows a stronger emphasis on Outdoor & functional.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from K-Way
Gramicci shows a stronger emphasis on Sporty & sportswear.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from K-Way
icebreaker shows a stronger emphasis on Sporty & sportswear.
ODLO is a sports apparel brand founded in Norway in 1946 by Odd Lofterød Sr. With high-performance base layers at its core, it has developed technologies such a...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share functional design and unisex collections.
Differences from K-Way
ODLO shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Minimal & basics.
Fay was born in the United States in the early 1980s and developed from outerwear fastened with four hooks, inspired by jackets worn by American firefighters. A...
Outdoor & functional
Luxury & heritage
Polished & dressy
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from K-Way
Fay shows a stronger emphasis on Luxury & heritage.
K-Way shows a stronger emphasis on Outdoor & functional.
Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and functional design.
Differences from K-Way
K-Way shows a stronger emphasis on Outdoor & functional.
GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share refined everyday staples and functional design.
Differences from K-Way
GOOPiMADE shows a stronger emphasis on Streetwear.
GOOPiMADE shows a stronger emphasis on Avant-garde & designer.
Klättermusen is a mountaineering equipment brand founded in 1975 in Åre, Sweden, by a local climber who started from a small DIY workshop. It uses environmental...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share concept-driven design and functional design.
Differences from K-Way
Klättermusen shows a stronger emphasis on Sporty & sportswear.
Klättermusen shows a stronger emphasis on Outdoor & functional.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and unisex collections.
Differences from K-Way
RUSSELL ATHLETIC shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Outdoor & functional.
Berghaus is a British outdoor brand founded in 1966 in Newcastle, England, by climbers Peter Lockey and Gordon Davison. Its range focuses on functional products...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from K-Way
berghaus shows a stronger emphasis on Sporty & sportswear.
berghaus shows a stronger emphasis on Outdoor & functional.
J.Lindeberg is a fashion brand founded in Stockholm, Sweden, in 1996 by Johan Lindeberg. Starting with golfwear, it develops men’s and women’s apparel, golfwear...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share concept-driven design and functional design.
Differences from K-Way
J.Lindeberg shows a stronger emphasis on Sporty & sportswear.
J.Lindeberg shows a stronger emphasis on Avant-garde & designer.
Bosideng is a downwear brand founded in 1976 by Gao Dekang in Changshu, Jiangsu Province, China. It is China’s largest down apparel group, with down jackets at...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from K-Way
Bosideng shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.