Arktis is a functional clothing and equipment brand for military, tactical, and outdoor use, founded in the UK in 1985 by a former Royal Marine Commando. It pri...
Outdoor & functional
Streetwear
Shared traits
The brands share distinctive designs and workwear influences.
Differences from Blauer
Arktis shows a stronger emphasis on Outdoor & functional.
Blauer shows a stronger emphasis on Polished & dressy.
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear ou...
Minimal & basics
Polished & dressy
Outdoor & functional
Shared traits
The brands share autumn and winter styles and functional design.
Differences from Blauer
Add shows a stronger emphasis on Minimal & basics.
White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share distinctive designs and autumn and winter styles.
Differences from Blauer
White Mountaineering shows a stronger emphasis on Outdoor & functional.
White Mountaineering shows a stronger emphasis on Avant-garde & designer.
nonnative is a Japanese fashion brand founded in Tokyo in 1999 by Sufen Chi. Takayuki Fujii joined as a designer in 2001. The brand name means “not belonging, n...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share distinctive designs.
Differences from Blauer
nonnative shows a stronger emphasis on Outdoor & functional.
nonnative shows a stronger emphasis on Minimal & basics.
ALPHA STUDIO is a knitwear brand founded by Franco Rossi in Florence, Italy, in 1985. The Rossi family continued to run the business, which offers high-quality...
Minimal & basics
Polished & dressy
Luxury & heritage
Shared traits
The brands share concept-driven design and autumn and winter styles.
Differences from Blauer
Blauer shows a stronger emphasis on Outdoor & functional.
ALPHA STUDIO shows a stronger emphasis on Minimal & basics.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Blauer
RUSSELL ATHLETIC shows a stronger emphasis on Sporty & sportswear.
Fay was born in the United States in the early 1980s and developed from outerwear fastened with four hooks, inspired by jackets worn by American firefighters. A...
Outdoor & functional
Luxury & heritage
Polished & dressy
Shared traits
The brands share distinctive designs and autumn and winter styles.
Differences from Blauer
Fay shows a stronger emphasis on Luxury & heritage.
Fay shows a stronger emphasis on Outdoor & functional.
Bosideng is a downwear brand founded in 1976 by Gao Dekang in Changshu, Jiangsu Province, China. It is China’s largest down apparel group, with down jackets at...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Blauer
Bosideng shows a stronger emphasis on Outdoor & functional.
Bosideng shows a stronger emphasis on Sporty & sportswear.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and functional design.
Differences from Blauer
K-Way shows a stronger emphasis on Outdoor & functional.
KAPTAIN SUNSHINE is a Japanese fashion brand launched in 2013 by designer Shinsuke Kojima. Centered on rich materials made from high-quality raw materials and r...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from Blauer
Kaptain Sunshine shows a stronger emphasis on Avant-garde & designer.
Kaptain Sunshine shows a stronger emphasis on Outdoor & functional.
Burberry is a luxury brand founded by Thomas Burberry in Basingstoke, England, in 1856. Centered on outerwear such as trench coats and scarves, it offers RTW, l...
Outdoor & functional
Luxury & heritage
Polished & dressy
Shared traits
The brands share autumn and winter styles and functional design.
Differences from Blauer
Burberry shows a stronger emphasis on Luxury & heritage.
Burberry shows a stronger emphasis on Outdoor & functional.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from Blauer
Fjällräven shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.