Bosideng

Bosideng MAN is an official menswear line launched to expand the parent brand’s non-down offerings. It covers styles ranging from casual to business casual and was once a major non-down brand in the group’s diversification strategy, contributing to sales. The 2014 interim report recorded a revised positioning targeting primarily consumers aged 25–40. The group subsequently began reorganizing its non-down division from fiscal 2019 and proceeded to scale back Bosideng MAN. It complements the parent brand’s down products in terms of target customers and category.

Bosideng HOME was developed under the Bosideng name as a line covering the non-down segment of the group’s diversification, and was sold through dedicated retail and wholesale channels. From the 2018/19 fiscal year onward, the group restructured its non-down businesses, including Bosideng HOME, and substantially scaled down the brand’s business. It had a complementary position to the parent brand’s down products, with roles divided by product category and sales channel.

AREAL is a premium urban sub-brand announced by Bosideng in October 2025. Built on the group’s longstanding expertise in down, it was launched to offer multifunctional, high-value down apparel for business settings and urban life, with British-born designer Kim Jones appointed as creative director. It was initially set to roll out in stages at selected stores and pop-ups in China. The brand is positioned to drive Bosideng’s expansion into the high-end market, clearly differentiated from the existing mass-market Bosideng line in price point and design direction.

BOSIDENG RICCI was a non-down line for women introduced as part of the group’s multi-brand strategy, offering womenswear through dedicated stores and wholesale channels. The company’s 2014/15 interim report explicitly stated that the brand was discontinued during the period for reasons including profitability, and subsequent annual disclosures also confirmed its discontinuation. It complemented the parent brand’s down business in the women’s everyday-wear segment.