BOSIDENG RICCI was a women’s sub-brand launched by Bosideng in China. As part of Bosideng’s multi-brand strategy, it was introduced in the early 2010s and offered trendy casualwear for women aged 25–40 in urban areas. Materials from 2011 indicate an expansion of sales channels, while 2015 group materials state that the brand was discontinued.
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BOSIDENG RICCI
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- Country
- China
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1976
Year
Brand
Category
Description
1976
Bosideng
Parent brand
Clothing
A complementary women’s non-down line (discontinued)
BOSIDENG RICCI was a non-down line for women introduced as part of the group’s multi-brand
BOSIDENG RICCI was a non-down line for women introduced as part of the group’s multi-brand strategy, offering womenswear through dedicated stores and wholesale channels. The company’s 2014/15 interim report explicitly stated that the brand was discontinued during the period for reasons including profitability, and subsequent annual disclosures also confirmed its discontinuation. It complemented the parent brand’s down business in the women’s everyday-wear segment.
1976
Parent brand
Bosideng
Clothing
A complementary women’s non-down line (discontinued)
BOSIDENG RICCI was a non-down line for women introduced as part of the group’s multi-brand
BOSIDENG RICCI was a non-down line for women introduced as part of the group’s multi-brand strategy, offering womenswear through dedicated stores and wholesale channels. The company’s 2014/15 interim report explicitly stated that the brand was discontinued during the period for reasons including profitability, and subsequent annual disclosures also confirmed its discontinuation. It complemented the parent brand’s down business in the women’s everyday-wear segment.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about BOSIDENG RICCI
Country of origin, founding year, categories and parent brands.
BOSIDENG RICCI is from China.
BOSIDENG RICCI covers the following categories: Clothing.
BOSIDENG RICCI is a sub-brand of Bosideng.