Tagline
Be Your Own Champion
AONIJIE is an outdoor gear brand based in Quzhou, Zhejiang Province, China, launched in 2011 by founder Xu Zhihui. With trail running at its core, it offers hydration vests, running backpacks, soft flasks, trekking poles, sportswear, and various accessories, and has also expanded into products for marathons, hiking, and mountaineering. The brand’s philosophy is “enjoying sports and fun off-road,” and in recent years it has presented “Be Your Own Champion” as its brand philosophy. In 2025, it became an official partner of the UTMB World Series and continued to expand in international markets.
Concept
enjoying sports and fun off-road