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8ON8

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Country
China
Founded
2017 2010s
Category
Clothing
Related brands
Clothing brands founded in the 2010s Clothing brands from China

Primary categories

Overview

8ON8 is a menswear brand from China. Designer Li Gong (龚力) founded the brand in 2017 after graduating from Central Saint Martins. Centered on retrofuturism, it offers pieces that span tailoring and sportswear/functional wear, with designs characterized by an emphasis on functionality and wearability. The brand debuted at London Fashion Week in 2019.

Concept

creative links functionality, function dictates form.

8ON8 characteristics

8ON8: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of 8ON8

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of 8ON8 relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.07.26

grounds

A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromChinafounded in2017

FILA FUSION China Founded in 2017 Clothing In common Clothingbrands fromChinafounded in2017

Brands from China founded in the 2010s

Bosideng HOME China Founded in 2016 Clothing In common Brands from China founded in the 2010s
FILA ATHLETICS China Founded in 2018 Clothing In common Brands from China founded in the 2010s
LI-NING YOUNG China Founded in 2016 Clothing In common Brands from China founded in the 2010s
Rui Zhou China Founded in 2019 Clothing In common Brands from China founded in the 2010s

Frequently asked questions about 8ON8

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear

Related links

Brands from China Brands founded in 2017 Brands founded in the 2010s Brands from China founded in 2017 Brands from China founded in the 2010s Brands founded in 2015-2019 Clothing brands Clothing brands from China Clothing brands founded in the 2010s