LI-NING YOUNG

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Overview

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Born to Move
LI-NING YOUNG is a specialist sports line for children and juniors from Li Ning. In the second half of 2016, the existing LI-NING KIDS line was reorganized and launched as a new brand. It serves children aged 3–14, focusing on running, basketball, football, and sports leisurewear. The brand’s motto is “Born to Move”; its guiding principle is to explore the limitless possibilities of children’s growth by giving them appropriate freedom, and to draw out their own potential. Its store network continues to expand across China.

Concept

Exploring the limitless possibilities of children’s growth through appropriate freedom, and unlocking their true potential

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1990
1990 Parent brand
Li-Ning
Footwear

An official derivative line focused on the kids’ market

A derivative line of the LI-NING brand focused on the kids’ segment. Group performance mat

A derivative line of the LI-NING brand focused on the kids’ segment. Group performance materials from 2023 to 2025 consistently list it as the kidswear business, responsible for store expansion, development of the product matrix, and community initiatives. The 2024 materials outline plans to develop it as a specialized sportswear brand for children in China. It serves a role for younger age groups distinct from the core brand, China LI-NING, and LI-NING 1990.

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