Bosideng HOME is a homewear sub-brand launched in 2016 by its parent brand, Bosideng. Its founder is Bosideng’s Gao Dekang, and it originated in China. It mainly offers underwear, homewear, and bedding, with year-round sales as its aim through its four-season series. In 2017, it expanded its retail presence through its own stores and wholesale channels (15 stores in March and 27 as of September were reported that year). The business subsequently contracted in scale during the 2018/19 fiscal year following the group’s reorganization of its non-down apparel businesses.
Concept
to provide quality homewear to the PRC market.