Li-Ning

A sports-casual offshoot within the Li-Ning brand that combines Chinese culture with trend elements. The official brand history states that the “China Li-Ning” series launched in 2018, a trend music festival was held in Sanya in 2021, and the 2024SS “MY-VERSE” collection was presented at Paris Fashion Week in 2023. Group materials from 2024 onward position it alongside LI-NING 1990 as a complementary offering in the sports-casual segment.

A derivative line of the LI-NING brand focused on the kids’ segment. Group performance materials from 2023 to 2025 consistently list it as the kidswear business, responsible for store expansion, development of the product matrix, and community initiatives. The 2024 materials outline plans to develop it as a specialized sportswear brand for children in China. It serves a role for younger age groups distinct from the core brand, China LI-NING, and LI-NING 1990.

Formally announced in November 2021, it is an independent sports fashion brand of the Li-Ning Group. Official materials describe it as a new high-end sports fashion sub-brand. It draws on the visual design of the brand’s founding period and the philosophy of “round heaven and square earth” to reinterpret the brand’s cultural assets accumulated over more than 30 years. In group materials from 2024 onward, it is treated as a higher-tier sub-line in the sports casual segment, alongside China LI-NING.