Tagline
Radical aesthetics. Unrestrained creativity. Wearable avant-garde impulses
NEXT IMPULSIVE is a footwear (sneaker) brand operating under a trademark holder based in Guangzhou, China. Jie YI（易婕）is involved as the brand's principal. Drawing on her experience studying in the footwear design program at the London College of Fashion, the brand proposes experimental designs incorporating mix-and-match and deconstructive approaches. Under the slogan “Radical aesthetics. Unrestrained creativity. Wearable avant-garde impulses,” it develops series with distinct concepts, including Impulse, Papillon, Wave, and Burden Reduction.
Concept
Infusing sneakers with energy