Tagline
3D × Mechanical Aesthetics.
OGR is a footwear label founded in 2020 and based in Hangzhou, Zhejiang Province. Its motto is “3D × Mechanical Aesthetics.” Its predecessor, BANU, was renamed OGR in October 2020, and the label redefines sneakers through 3D modeling and advanced technology. The brand name is formed from the initials of Originality, Glamour, and Redefinition, which also serve as its development philosophy, with collections ranging from classic styles to experimental designs. It is said to have been founded by Michael Xu, co-founder of Sino West Bridge.
Concept
O/G/R = Originality / Glamour / Redefinition