Tagline
Still Loud. Still Defiant. Still The Original.
BOY LONDON is a British streetwear/casual brand founded by Stephen Raynor in 1976 on King's Road in London. Rooted in the DIY spirit of punk, it primarily focuses on menswear and womenswear. Its design philosophy is “Uniforms for the Unaligned.” Reworking elements from its archives for the present, the brand continues to make clothing for people who reject categorization, with its eagle logo as its symbol.
Concept
Uniforms for the Unaligned.