ANNEBRA is an imported lingerie brand from Thailand. It began in Thailand in 1976 as a made-to-order lingerie shop. After a history of producing lingerie mainly for Western markets, it launched its own brand, ANNEBRA. Each piece is sewn by hand using original lace and fabrics from countries such as France and Spain. The brand operates on a fully made-to-order basis, limiting excess inventory and waste, and centers its collections on “lingerie that makes you feel happy.”
Concept
“Lingerie that makes you feel happy” is its key phrase. The concept is to choose freely, especially because underwear is worn every day, and to select pieces that quicken the heart and offer a private sense of excitement known only to the wearer.