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Bosideng MAN

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Country
China
Founded
2009 2000s
Category
Clothing Accessories Footwear
Related brands
Clothing brands founded in the 2000s Clothing brands from China

Primary categories

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Overview

Tagline

Excellence in Quality and Style.
Bosideng MAN is a menswear line owned by China’s Bosideng (波司登) Group. The company acquired the Bosideng MAN business and began developing it on a full scale in 2009. The line mainly offers non-seasonal apparel for men and is based on the concept “Quality of Life.” Its parent brand, 波司登, was founded in 1976 by 高德康 (Gao Dekang) and has a history of growth through down apparel. The brand pursued international expansion, including opening a flagship store in London in 2012, but has reduced the scale of its business since FY2018/19.

Concept

Quality of Life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1976
1976 Parent brand
Bosideng
Clothing

Positioned as a core non-down menswear line

Bosideng MAN is an official menswear line launched to expand the parent brand’s non-down o

Bosideng MAN is an official menswear line launched to expand the parent brand’s non-down offerings. It covers styles ranging from casual to business casual and was once a major non-down brand in the group’s diversification strategy, contributing to sales. The 2014 interim report recorded a revised positioning targeting primarily consumers aged 25–40. The group subsequently began reorganizing its non-down division from fiscal 2019 and proceeded to scale back Bosideng MAN. It complements the parent brand’s down products in terms of target customers and category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromChinafounded in2009

Uma Wang China Founded in 2009 Clothing In common Clothingbrands fromChinafounded in2009

Brands from China founded in the 2000s

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Frequently asked questions about Bosideng MAN

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Down clothing

Wearers and lines

Menswear

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Brands from China Brands founded in 2009 Brands founded in the 2000s Brands from China founded in 2009 Brands from China founded in the 2000s Clothing brands Clothing brands from China Clothing brands founded in the 2000s