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Fjällräven

Country
Sweden
Founded
1960 1960s
Category
Clothing Bags Lifestyle products

Primary categories

Related categories

Overview

Tagline

Functional, durable, timeless
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such as backpacks, tents, and sleeping bags, and is committed to making functional, durable, and timeless products. Its mission is “Inspiring the world to walk with nature,” and it aims to encourage more people to spend time in nature.

Concept

Inspiring the world to walk with nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1978
1978 Sub-brand
Fjällräven Kånken
Bags

A classic casual line for everyday use

Fjällräven Kånken is an official bag series developed by Fjällräven in 1978 to address pos

Fjällräven Kånken is an official bag series developed by Fjällräven in 1978 to address posture problems among schoolchildren. It is characterized by a simple, rectangular shape and highly durable materials, and is offered primarily for everyday use such as commuting to school or work. Kånken is sold worldwide as a family that includes various models and colorways, such as Mini, Laptop, Re‑Kånken, and Tree‑Kånken. It is positioned as an everyday-oriented, widely accessible line whose use and target audience are clearly distinct from the brand’s technical trekking gear.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Sweden

Acne Studios Sweden Founded in 1996 Clothing In common Clothing brands from Sweden Acne Studios Blå Konst Sweden Founded in 2017 Clothing In common Clothing brands from Sweden H&M Sweden Founded in 1947 Clothing In common Clothing brands from Sweden H&M Move Sweden Founded in 2022 Clothing In common Clothing brands from Sweden

Brands from Sweden founded in the 1960s

Tretorn Nylite Sweden Founded in 1967 Footwear In common Brands from Sweden founded in the 1960s Tretorn Wings Sweden Founded in 1969 Footwear In common Brands from Sweden founded in the 1960s

Frequently asked questions about Fjällräven

Country of origin, founding year, categories and parent brands.