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H&M Move

Basic information

Country
Sweden
Founded
2022
Category
Clothing

Overview

H&M Move is an activewear/“movewear” line launched globally in August 2022 by H&M, a Swedish fashion company. Based on the idea of celebrating movement and inviting the world to move, it offers a wide range of fashionable, functional apparel for a broad audience. It is available for women, men, and children in stores and online.

Concept

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody.

Parent brands

  • H&M 1947

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,” it offers products combining functionality and design for women, men, and children. It introduces fabric categories such as DryMove, ShapeMove, SoftMove, and StormMove, and is sold in many stores worldwide and online. Separate from the parent brand’s main collection, it is positioned as a dedicated category supporting exercise and everyday movement. Some material choices include sustainability-minded options such as recycled fibers.

    An activewear line connecting exercise and everyday life