Tagline
Slow Motion is Better than No Motion
UNNA is an activewear brand rooted in running, founded by Jon-Ruben Holtback in Stockholm, Sweden, in 2022. It focuses primarily on tops, bottoms, and accessories for men and women, viewing exercise not as “performance” but as a lifestyle that values, step by step, the physical and mental benefits of movement. The brand’s origins lie in a health-related event that led to a realization of the importance of exercise for both body and mind.
Concept
We want to create more room for joy and well-being in running.