Burberry

A core line centered on tailoring that functioned as the London Collection within Burberry’s apparel hierarchy. By 2004/05, it was organized as the core collection for international markets, and descriptions in 2009 also indicated that London handled the tailored segment. It connected Prorsum’s runway focus with Brit’s casual style, and had been consolidated into a single Burberry by 2016.

In Burberry’s annual reports, Thomas Burberry was classified as a derivative line within the group of local collections for the UK and Europe. Separate from Burberry Prorsum and Burberry London, it was positioned to serve as an expansion tailored to regional demand, with a role oriented more toward local markets than the global core brand.

A local derivative of Burberry developed by Sanyo Shokai for the Japanese market, Blue Label functioned as a separate label tailored to the needs of Japanese women. It was distinguished from Burberry’s global collections, and under a license with Sanyo Shokai, Blue/Black Labels were organized as a system that did not use the Burberry name. Independent operations ended with the restructuring of the Japanese business in 2015.

A local derivative of Burberry operated by Sanyo Shokai for the Japanese market, Black Label functioned as a separate label tailored to demand among Japanese men. It was separated from Burberry’s global collections, and under its licensing arrangement with Sanyo Shokai, Blue/Black Labels were organized as a system that did not use the Burberry name. Independent operations ended with the restructuring of the Japanese business in 2015.

Within Burberry, this line represented the highest-level runway and collection expression and was positioned at the upper end of the brand. Starting from runway shows, Prorsum presented highly seasonal proposals and led the creative direction of Burberry as a whole. In 2015/16, a policy was announced to consolidate Prorsum, London, and Brit under the single Burberry name, bringing its independent operation to an end.

Burberry’s eyewear and sunglasses segment is operated as a licensed business that complements the brand’s accessories offering. Burberry currently licenses the manufacture of Eyewear to Luxottica, part of the EssilorLuxottica Group, and in 2025 extended the agreement through 2035. While appearing in stores and online as part of its own collections, development and production are handled by an external partner.

Burberry’s beauty business, which covers fragrances and makeup, moved to a long-term exclusive license with Coty in 2017. Burberry transferred the inventory and equipment of its Beauty business to Coty, which took responsibility for manufacturing and sales, while Burberry received royalties. It is currently operated as an external partnership business of the brand.

A line reorganized as the casual segment of the London Collection within Burberry’s apparel lineup. A 2009 description outlined a division of roles in which London handled tailoring and Brit handled casualwear, positioning Brit as an everyday option. In 2015, it was consolidated under the single Burberry name alongside Prorsum and London.

Introduced as a Lifestyle category in 2008/09, the line occupied a position after Prorsum and London within Burberry’s product hierarchy. Presentation materials described Burberry Sport as Lifestyle, indicating its role in adding a more functional, everyday-oriented offering alongside the brand’s outerwear- and tailoring-centered core.