Tagline
Proud to be
JH1912 is a fashion brand launched in 2013 through a joint venture between China’s Jihua Group and Italy’s NT Majocchi. The brand’s name comes from 1912, the year Jihua Group’s first factory was established. Focusing on urban casualwear, business casualwear, and functional outdoorwear, the brand combines China’s foundations in apparel manufacturing and military supply with Italian design and functional-material development. It upholds “Proud to be” as its brand credo and advances the concepts of “Smart Elegance” and “Invisible.” Designed by Italian designer Roberto Menichetti, the brand also operates in the luxury business custom segment.
Concept
Smart Elegance