BURBERRY PRORSUM was the highest-end runway line launched in 1999 by the British luxury brand BURBERRY. It focused on women’s and men’s collections and was positioned as one of the lines responsible for Burberry’s fashion shows. Following a policy announcement in 2015, the Prorsum, London, and Brit divisions were gradually phased out and consolidated under the single label “Burberry” by the end of 2016.
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BURBERRY PRORSUM
- Country
- United Kingdom
- Category
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1856
Year
Brand
Category
Description
1856
Burberry
Parent brand
Clothing
Burberry’s flagship runway line at the top of the brand
Within Burberry, this line represented the highest-level runway and collection expression
Within Burberry, this line represented the highest-level runway and collection expression and was positioned at the upper end of the brand. Starting from runway shows, Prorsum presented highly seasonal proposals and led the creative direction of Burberry as a whole. In 2015/16, a policy was announced to consolidate Prorsum, London, and Brit under the single Burberry name, bringing its independent operation to an end.
1856
Parent brand
Burberry
Clothing
Burberry’s flagship runway line at the top of the brand
Within Burberry, this line represented the highest-level runway and collection expression
Within Burberry, this line represented the highest-level runway and collection expression and was positioned at the upper end of the brand. Starting from runway shows, Prorsum presented highly seasonal proposals and led the creative direction of Burberry as a whole. In 2015/16, a policy was announced to consolidate Prorsum, London, and Brit under the single Burberry name, bringing its independent operation to an end.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothing brands from United Kingdom founded in 1999
Brands from United Kingdom founded in the 1990s
Jimmy Choo
United Kingdom
Founded in 1996
Footwear
In common
Brands from United Kingdom founded in the 1990s
Karrimor SF
United Kingdom
Founded in 1998
Bags
In common
Brands from United Kingdom founded in the 1990s
MARGARET HOWELL idea
United Kingdom
Founded in 1996
Watches
In common
Brands from United Kingdom founded in the 1990s
Markus Lupfer
United Kingdom
Founded in 1998
Clothing
In common
Brands from United Kingdom founded in the 1990s
Frequently asked questions about BURBERRY PRORSUM
Country of origin, founding year, categories and parent brands.
BURBERRY PRORSUM is from United Kingdom.
BURBERRY PRORSUM was founded in 1999.
BURBERRY PRORSUM covers the following categories: Clothing.
BURBERRY PRORSUM is a sub-brand of Burberry.