Jimmy Choo

After the main company was founded in 1996, this was separated from the ready-to-wear business and, from 2001 onward, presented as an independent area in which founder Jimmy Choo focused on his couture line. In 2004, it was described as producing couture shoes under license from Jimmy Choo Ltd. On Connaught Street in London, he has made bespoke shoes by hand with his team. The account also cites work for the British royal family and celebrities, positioning this as the area with the most individualized service compared with the main company’s broader range of shoes and accessories.

In the eyewear category, which began in 2007 with a global licensing agreement with Safilo, sunglasses are offered under the Jimmy Choo name. The initial launch introduced a collection of sunglasses and prescription frames, and the current official website places it in the sunglasses category under accessories. Embellishments such as monograms, studs, pearls, and crystals bring the brand’s design elements to accessories worn around the face. Separate from shoes and bags, this is a line for face-worn accessories under the Jimmy Choo name.

A permanent dedicated section that reworks Jimmy Choo shoes and bags for weddings and is presented separately as the Bridal Boutique. In addition to Bridal Shoes and Bridal Bags, it offers distinct pathways for Bride-To-Be, Groom, and Bridesmaid, combining in-store or virtual styling consultations with Made-to-Order. It provides a purchasing experience distinct from the general collections and is a line that focuses the parent brand’s craftsmanship on demand for special occasions.