Aquascutum

A beach- and resort-oriented derivative line under the Aquascutum name, licensed and developed by Icons srl since 2023 in Europe, the UK, and Russia. It continues to sell swimwear, beach towels, quick-drying nylon swim shorts, and other items through official distribution channels, including the Aquascutum Active e-commerce site and stockists. It is operated separately from the main line, which focuses on outerwear, in terms of use and product categories.

A junior line for children whose introduction was reported during the brand’s revival period (2013–2014). Reports described it as a new line launched at the time of the revival and confirmed that items such as children’s trench coats and flannel shirts in the club check pattern were offered through directly operated stores and stockists (with examples of sales on retail websites).

A second line developed primarily for the Japanese market. While retaining the parent brand’s traditional details, it refreshes its designs by incorporating streetwear elements and casual proportions to attract younger consumers. Seasonal collections, including lookbooks, continue to be released under the White Label name. As a separate line for the domestic market, it has a distinct role from the main line.

Aquascutum Active — launched in 2023 under licence to Rome-based Icons Srl — is a licensed sportswear sub-brand of Aquascutum. It translates the house’s trench and Club Check heritage into technical, performance-led outerwear and apparel, initially launched as a menswear-focused active line; Icons Srl also manages Aquascutum Beachwear for Europe/UK/Russia.