Aquascutum WHITE LABEL

Primary categories

Overview

Tagline

TRADITIONAL×TRANSITION=WAY
Aquascutum WHITE LABEL is a contemporary sub-line of Aquascutum launched in Japan by Renown in 2013. It carries on the craftsmanship and luxury of Aquascutum, which originated in the UK, and offers items centered on womenswear that blend traditional and mode styles through department stores and its official online store. It includes several lines, such as WHITE LABEL L, and is currently operated by Oggi International.

Concept

A London street style that carries on the tradition of British-founded Aquascutum and embodies trends as they shift with the times.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1851
1851 Parent brand
Aquascutum
Clothing

A second line with refreshed designs aimed at younger consumers

A second line developed primarily for the Japanese market. While retaining the parent bran

A second line developed primarily for the Japanese market. While retaining the parent brand’s traditional details, it refreshes its designs by incorporating streetwear elements and casual proportions to attract younger consumers. Seasonal collections, including lookbooks, continue to be released under the White Label name. As a separate line for the domestic market, it has a distinct role from the main line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Aquascutum WHITE LABEL

Country of origin, founding year, categories and parent brands.