DUNO is an outerwear brand launched in 2012 in Empoli, near Florence, Italy. Its collections focus on men’s and women’s coats, down jackets, and blousons, combi...
Minimal & basics
Outdoor & functional
Polished & dressy
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
Duno shows a stronger emphasis on Outdoor & functional.
Duno shows a stronger emphasis on Trends & youth culture.
Norwegian Wool is a luxury outerwear brand founded by Michael Berkowitz in New York in 2014. Its approach combines the craftsmanship of traditional Italian clot...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and autumn and winter styles.
Differences from Add
Norwegian Wool shows a stronger emphasis on Luxury & heritage.
Norwegian Wool shows a stronger emphasis on Outdoor & functional.
AlphaTauri is a premium fashion brand established in 2016 in Salzburg, Austria, by Red Bull (founder: Dietrich Mateschitz). It offers menswear, womenswear, and...
Sporty & sportswear
Minimal & basics
Polished & dressy
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
Alpha Tauri shows a stronger emphasis on Sporty & sportswear.
GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
GOOPiMADE shows a stronger emphasis on Outdoor & functional.
GOOPiMADE shows a stronger emphasis on Streetwear.
STUDIOUS is a select shop specializing in TOKYO brands, launched in Harajuku, Tokyo, in 2007. It was founded by Masato Tani, representative of TOKYO BASE, and o...
Minimal & basics
Polished & dressy
Trends & youth culture
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
STUDIOUS shows a stronger emphasis on Trends & youth culture.
Add shows a stronger emphasis on Outdoor & functional.
Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share refined everyday staples and autumn and winter styles.
Differences from Add
Add shows a stronger emphasis on Minimal & basics.
NAOKI TAKIZAWA is a brand established in Tokyo in 2006 by Naoki Takizawa (NAOKI TAKIZAWA DESIGN Co., Ltd.). It presents collections for women and men, and has h...
Avant-garde & designer
Minimal & basics
Sporty & sportswear
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
NAOKI TAKIZAWA shows a stronger emphasis on Avant-garde & designer.
NAOKI TAKIZAWA shows a stronger emphasis on Sporty & sportswear.
MooRER is a luxury outerwear brand founded by Moreno Faccincani, who is from Verona, Italy. Launched in 2006, it offers down jackets, coats, and other pieces, a...
Minimal & basics
Outdoor & functional
Polished & dressy
Shared traits
The brands share refined everyday staples and autumn and winter styles.
Differences from Add
Moorer shows a stronger emphasis on Luxury & heritage.
and wander is a Japanese outdoor wear and gear brand founded in Tokyo in 2011 by Keita Ikeuchi and Mihoko Mori. Based on the idea of enjoying fashion in the mou...
Outdoor & functional
Trends & youth culture
Minimal & basics
Shared traits
The brands share refined everyday staples and functional design.
Differences from Add
and wander shows a stronger emphasis on Outdoor & functional.
and wander shows a stronger emphasis on Trends & youth culture.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share minimal design and refined everyday staples.
Differences from Add
Fjällräven shows a stronger emphasis on Outdoor & functional.
Add shows a stronger emphasis on Avant-garde & designer.
Costume National is an Italian fashion house founded in Milan in 1986 by brothers Ennio and Carlo Capasa. Ennio Capasa has led the brand, overseeing its creativ...
Avant-garde & designer
Minimal & basics
Luxury & heritage
Shared traits
The brands share refined everyday staples and attention to materials and craftsmanship.
Differences from Add
Costume National shows a stronger emphasis on Avant-garde & designer.
Costume National shows a stronger emphasis on Luxury & heritage.
Aiezen is a fashion brand whose offerings mainly include knitwear, cut-and-sew items, pants, bomber jackets, and sneakers. Centered on knitwear made from high-q...
Minimal & basics
Polished & dressy
Shared traits
The brands share autumn and winter styles and perceived quality.
Differences from Add
Add shows a stronger emphasis on Outdoor & functional.
Aiezen shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.