GOOPiMADE

Country

Taiwan

Founded

2016

Category

Clothing / Bags / Accessories / Footwear / Eyewear / Watches / Lifestyle products / Textiles and material technology

GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city life and the outdoors, it offers tops, bottoms, outerwear, and other pieces made with functional fabrics. The brand also develops dedicated materials for each product and releases them in small-batch drops. Its focus is on material quality, practicality, and distinctive design.

Its enduring focus is on fabric quality, practical functionality, and distinctive design.

Touching Lives with Real Progress

• GOOPiMADE SOFTBOX 2021

  A derivative line that GOOPiMADE distinguishes in its official product descriptions as the “SOFTBOX branch line.” Hypebeast presents SOFTBOX as a development line distinct from seasonal ranges, and official product descriptions also establish a dedicated framework for it under labels such as “SOFTBOX Black Label.” It is further explicitly described as “a branch derived from Experimental Project,” positioning it as an ongoing line that puts into practice the experimentation developed under Experimental Project.

  A development line presented as an experimental branch

• GOOPiMADE Experimental Project 2022

  GOOPiMADE explicitly labels it “Experimental Project” alongside a year in product descriptions, making it an experimental project series within the brand. Collections have also been introduced by external media as part of the “Experimental Project” series, which operates as a framework for bringing together and presenting exploratory products oriented toward minimalism and tailoring. The later SOFTBOX offshoot is described in official contexts as “derived from Experimental Project,” making this project framework the starting point for derivative lines.

  A project framework bringing together experimental initiatives