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icebreaker

icebreaker

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Country: New Zealand
Founded: 1995 1990s
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from New Zealand

Overview

Tagline

Move to natural™

icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Switzerland, and its range includes base layers, socks, underwear, midlayers, and accessories, with merino at its core. The brand places the use of natural materials, the reduction of synthetic fibers, and supply chain transparency at its core. It is currently part of VF Corporation and promotes “Move to natural™.”

Concept

To inspire people towards a more natural way of living, through choosing natural, responsible apparel.

icebreaker characteristics

Main traits of icebreaker

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear: Sportswear and styles inspired by physical activity.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of icebreaker relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.