Chamula

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Overview

Tagline

timeless craftsmanship and artisanal elegance
Chamula is a brand that began with an experience Yuki Matsuda had in 1995 while visiting San Juan Chamula, Chiapas, Mexico. It collaborates with Indigenous artisans in the Mexican highlands and offers hand-knitted knitwear, handwoven and hand-embroidered textiles, huaraches and shoes made with vegetable-tanned leather, bags, hats, and other items. The brand is centered on carrying on traditions of handcraft and producing items carefully in small quantities.

Concept

committed to sharing the quiet power of handmade traditions, with care, humility, and deep respect.

Chamula characteristics

Chamula: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Chamula

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Chamula relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Chamula

Country of origin, founding year, categories and parent brands.

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