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and wander
Basic information
Overview
and wander is a Japanese outdoor wear and gear brand founded in Tokyo in 2011 by Keita Ikeuchi and Mihoko Mori. Based on the idea of enjoying fashion in the mountains and nature just as one would in the city, the brand creates products that combine a mode sensibility that stimulates the senses with practical functionality for outdoor wear. Its guiding principle is “the joy of playing in the mountains,” and alongside its collections, it also organizes activities that involve user participation.
Concept
Enjoying fashion in the mountains and nature just as one would in the city
Tagline
Mountains are fun