Aunt Marie's is a Japanese women's fashion brand that began operating in Tokyo in 2011. Operated by Antiroza Co., Ltd., it offers a range of products, primarily tops, outerwear, dresses, bottoms, and bags, with ZOZOTOWN as its main sales channel. Its brand concept is to offer clothing that combines style and femininity, under the keywords “MODE,TRAD,CHIC,” and that women of all ages can wear comfortably and naturally. The brand continues to offer products primarily through e-commerce.
Concept
Under the keywords “MODE,TRAD,CHIC,” the brand offers clothing that combines style and femininity while allowing women of all ages to dress comfortably and naturally.