ALLEGE

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Country: Japan
Founded: 2011 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

ALLEGE is a Japanese fashion brand launched by designer Ryo Yamaguchi for the Spring/Summer 2011 season. Centered on casual wear for everyday life, it offers clothing and accessories for men and women. The brand’s concept is “exploring the possibilities of everyday clothing in daily life.” It aims to create clothes that blend into the wardrobe as basic items while allowing the wearer’s individuality to emerge naturally, and is well regarded for its knitwear made from natural materials such as wool, cashmere, and cotton.

Concept

Exploring the possibilities of everyday clothing in daily life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

ALLEGE S.

Sub-brand

Clothing

An independent line offering a distinct range of proposals for SHIPS

ALLEGE S. was an exclusive line developed jointly by ALLEGE and SHIPS JET BLUE starting in

ALLEGE S. was an exclusive line developed jointly by ALLEGE and SHIPS JET BLUE starting in Fall/Winter 2016. Separate from ALLEGE’s regular collections, it was established to increase the volume of ALLEGE products carried by SHIPS and to present clearly defined styles in groups of two to three looks. The logo also incorporated “S.”, and the line introduced elements such as streetwear, sportswear, and standard styles while maintaining consistency between SHIPS’s merchandising and ALLEGE’s in-line collection. While retaining ALLEGE’s core identity, it served as an independent line offering everyday styling proposals suited to its stockists; its second season was presented for Spring/Summer 2017. It was an official line that continued over multiple seasons, distinct from one-off special-order items.

2016 Sub-brand

ALLEGE S.

Clothing

An independent line offering a distinct range of proposals for SHIPS

ALLEGE S. was an exclusive line developed jointly by ALLEGE and SHIPS JET BLUE starting in

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromJapanfounded in2011

TABIO LEG LABO Japan Founded in 2011 Clothing In common Clothingbrands fromJapanfounded in2011

TOGA VIRILIS Japan Founded in 2011 Clothing In common Clothingbrands fromJapanfounded in2011

Brands from Japan founded in 2011

STUSSY Livin’ GENERAL STORE Japan Founded in 2011 Lifestyle products In common Brands from Japan founded in 2011

Frequently asked questions about ALLEGE

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Knitwear

Materials

Cotton Wool Cashmere

Styles

Casualwear

Primary categories

Related categories