ALLUMER is a Japanese womenswear brand launched with its Fall/Winter 2011 collection. Planned, produced, wholesaled, and sold by Bright Co., Ltd., the brand proposes real clothes for adults, combining menswear-inspired elements such as military and traditional styles with femininity through its own interpretation. It incorporates vintage-inspired material choices and develops its collections around the idea of “clothes that preserve the feeling of wearing them for the first time, no matter how much time passes.” The brand name means “to light a fire” in French.
Concept
The brand proposes clothes that preserve the feeling of wearing them for the first time, no matter how much time passes.