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BEAMS GOLF
Basic information
Overview
BEAMS GOLF is a golf label launched by Beams Co., Ltd. in 2011. As a “lifestyle label for enjoying golf,” it presents golf style through three labels—Orange Label, Purple Label, and B.G.THREE—as well as accessories. At the heart of the brand is the idea that “GOLF is an extension of everyday life,” and it offers ways to connect everyday settings naturally with golf.
Concept
GOLF is an extension of everyday life.
Tagline
GOLF = LIFE STYLE
Parent brands
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BEAMS 1976
A golf-focused label developed by BEAMS to bring together fashion and functionality. Rather than extending everyday clothing, it is curated for the specific purpose of golf, bringing together outfits for play that encompass collaborations and accessories. With ORANGE LABEL and PURPLE LABEL under it, it serves as the central label uniting proposals ranging from sporty to more classic styles within a single system.
A central label specializing in clothing for golf.