Tagline
THE JOY OF SCENTS IN LIFE
APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Drawing inspiration from traditional aromatic materials, herbal medicine cultures, natural philosophies, food, music, and art from around the world, it creates fragrances that combine contemporary design with the subtle sensibility of Japan’s past. Its home fragrance range includes incense, candles, diffusers, room sprays, and fragrance oils. The brand handles everything from fragrance development to manufacturing and packaging at its own factory.
Concept
The brand aims to offer products that let the rhythms of daily life and emotions be remembered in the mind like a scented album.