AULA is a Japanese womenswear ready-to-wear brand launched in 2011 by designer Yukimi Kawashima. The brand name means “aura” (radiance) in Latin and Italian. Its MADE IN JAPAN collections use the finest materials and contrast delicate, ephemeral patterns with edgy detailing.
Concept
High-end casualwear for adults that values individuality, brings out one's appeal, adds color to everyday life, and enriches the spirit through the uplifting feeling of getting dressed.