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ROVMIA BY CCILU

ROVMIA BY CCILU

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Country: Taiwan
Founded: 2019 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Taiwan

Overview

Tagline

A FOOT EXPERIENCE OF PURE LUXURY

ROVMIA BY CCILU is a shoe line by CCILU, a footwear brand from Taiwan. CCILU was founded by Wilson Hsu in 2011, and in 2019, a collection of Rovmia shoes featuring Swarovski crystals was planned. Based on Stepping Stones massage technology, it aims to promote energy and circulation and reduce foot fatigue through foot reflexology (acupressure pods). The Reflexology insole stimulates precise acupoints, pursuing a self-care experience for the feet.

Concept

The Reflexology insole targets each key area with precise acupoints.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

ccilu

Parent brand

Footwear

A foot-care derivative line with added decorative elements.

ROVMIA BY CCILU is a derivative line based on the Stepping Stones Massage sandal, featurin

ROVMIA BY CCILU is a derivative line based on the Stepping Stones Massage sandal, featuring Swarovski crystal embellishments. It offers a distinct approach that adds decorative elements to the sandal’s acupressure function. The official page describes it as “A foot experience of pure luxury,” built on Stepping Stones technology, and positions it as a design-focused line distinct from the function-oriented Stepping Stones Caring.

2011 Parent brand

ccilu

Footwear

A foot-care derivative line with added decorative elements.

ROVMIA BY CCILU is a derivative line based on the Stepping Stones Massage sandal, featurin